Four Key Elements for Achieving Success in Pinterest Marketing

March 22, 2023

Are you constantly pinning your content on Pinterest but not seeing any results? Sorry to burst your bubble but to tell you, you're just throwing spaghetti on the wall. If you want to use Pinterest to grow your business and turn this platform into a lead generating machine, then it’s important to have a solid strategy to achieve the result you want.

To put it another way, having a Pinterest marketing strategy is like having a roadmap to success.

It helps you define your goals, identify your target audience, and create a plan to reach them. When done well, a Pinterest marketing strategy can lead to some serious results.  Think passive visibility, higher click-through rates, and more traffic to your website. It's like hitting the jackpot on a slot machine – only with Pinterest, the odds are in your favor when you have a well-crafted plan in place.

Here are the four key elements if you want to have a successful Pinterest marketing strategy:

Solid keyword strategy for your Pinterest marketing strategy

I’ll tell you, I cannot overstate the importance of having a solid keyword strategy on Pinterest. Keywords are the key to unlocking the full potential of your Pinterest account and ensuring that your content is seen by your ideal clients.

Want to know how I conduct keyword research for my own Pinterest account and for clients? Check this out:

a. Identify your target audience and create a list of relevant keywords that they might be searching for.

b. Use the Pinterest search bar to type in your keywords and see what comes up. Pay attention to the auto-suggested keywords that appear, as these can provide valuable insights into what people are searching for.

c. Take a look at the top-ranking pins for your chosen keywords and analyze the descriptions and titles they use. What keywords do they include?

d. Use a keyword research tool like Google Keyword Planner or Ubersuggest to expand your list of potential keywords and get a better understanding of search volume and competition.

e. Use your chosen keywords strategically in your pin descriptions, board titles, and profile description.

By prioritizing keyword research on Pinterest, you can ensure that your content is seen by the people who are most likely to be interested in it. Don't let your content get lost in the vast sea of pins.

Your Pin Design

Creating an eye-catching and click-worthy pin design is crucial for getting your content noticed on Pinterest. After all, a pin that doesn't grab attention is like a fish without a hook – it's not going to catch anything!

To help you create pins that are both eye-catching and effective, here are some dos and don'ts to keep in mind:


  • Use high-quality, visually appealing images that are relevant to your content.
  • Use bold, easy-to-read fonts and clear, concise text.
  • Make sure your pin is well-designed and visually balanced.
  • Experiment with different colors and styles to see what works best for your brand.
  • Include your logo or brand name to increase brand recognition.


  • Use low-quality images that are pixelated or blurry.
  • Use hard-to-read fonts or text that is too small.
  • Overcomplicate your design with too many elements or colors.
  • Use clickbait tactics or misleading images that don't accurately represent your content.
  • Neglect to include your website or blog URL in your pin description.


I cannot stress enough the importance of having a cohesive strategy when it comes to both your pin design and your keyword strategy. These two elements work hand in hand to create a successful Pinterest marketing strategy, and neglecting either one can seriously hamper your results.

On the one hand, a well-designed pin is essential for catching the attention of potential viewers and encouraging them to click through to your content. But even the most beautiful pin won't do much good if it's not being seen by the right people. That's where your keyword strategy comes in – by strategically incorporating relevant keywords into your pin descriptions, titles, and boards, you can increase your chances of being seen by your target audience.

To put it another way, your pin design is like the bait on a fishing hook, while your keyword strategy is like the hook itself. You need both in order to catch fish – or in this case, your ideal clients – effectively.


Consistency is like the glue that holds your strategy together – without it, your results can become scattered and unfocused.

When you're consistent in your Pinterest marketing efforts, you're sending a clear message to both Pinterest's algorithm and your audience that you're serious about your content and your brand. This can lead to increased visibility, engagement, and ultimately, conversions.

To stay consistent in your Pinterest marketing efforts, here are a few tips:

a. Use scheduling tools to schedule your pins.

b. Stick to a posting schedule. Whether it's daily, weekly, or bi-weekly, create a consistent posting schedule that you can stick to.

c. Use consistent branding and create your Pin template. Make sure your pins are visually consistent with your brand, using the same colors, fonts, and design elements across all of your pins.

d. Analyze your results. Keep track of your analytics and adjust your strategy as needed to improve your results over time.

Your Sales Funnel

I'm here to remind you that the success of your Pinterest marketing efforts is only one piece of the puzzle. To truly achieve your marketing goals, you need to ensure that your entire sales funnel is effective and optimized for success.

Think of Pinterest as the top of the funnel - it's where potential customers first discover your brand and engage with your content. But if your sales funnel has leaks or weaknesses further down the funnel, all of your Pinterest marketing efforts could be for nothing.

That's why it's important to regularly evaluate the effectiveness of your existing sales funnel and make any necessary improvements. Here are a few tips to get you started:

a. Take the time to map out your sales funnel, from the initial point of contact on Pinterest all the way through to the final sale. This will help you identify any weak spots or areas where you may be losing potential customers

b. Use analytics tools to track your performance at each stage of the funnel, and make adjustments based on what you're seeing.

c. Make sure your landing pages are effective and optimized for conversions. This includes everything from the design and layout to the messaging and calls-to-action.

d. Personalize your messaging. Use data and insights to personalize your messaging and content for different segments of your audience.

By taking a holistic approach to your sales funnel and ensuring that each stage is effective and optimized for success, you can maximize the impact of your Pinterest marketing efforts and achieve your marketing goals.

So don't let a leaky funnel undermine all of your hard work on Pinterest. Take the time to evaluate and optimize your sales funnel, and watch as your Pinterest marketing strategy delivers the results you've been dreaming of! 

To wrap it up, here are the four elements to achieve success in Pinterest Marketing:

Havinga solid Pinterest marketing strategy is essential if you want to turn this platform into a lead generating machine for your business. A well-crafted strategy includes a solid keyword strategy, click-worthy pins, consistency, and a well-optimized sales funnel. By prioritizing keyword research and creating eye-catching pins, you can increase the chances of your content being seen by the right people. Consistency is also key in maintaining a strong presence on Pinterest, while evaluating and optimizing your sales funnel can help ensure that your efforts on Pinterest translate into actual conversions. With a well-executed Pinterest marketing strategy, you can achieve some serious results, including increased visibility, higher click-through rates, and more traffic to your website.                 

Ready to step up your Pinterest game? Let’s talk!    

Hi there!

I am Anette, a passionate Pinterest Manager who helps ambitious online coaches and creative service providers turn their Pinterest into a magnet that attracts aligned clients. I'm a sucker for flower teas and self-help books.


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