Sell Your Own Digital Products and Earn Passive Income

Have you thought of selling your digital products but you're clueless where to start? Digital products have become a stable source of consistent income and a top business option for several online creatives, content creators, freelancers, artists, and educators. Making money while using your skills to create and sell digital things is a smart thing.


And the reason why a lot of people sell digital products to diversify their income is because of its nature. Creating and selling digital products is the easiest way of creating passive income because of their low creation/overhead costs, low barrier entry, and inherently scalable nature. 

How can you earn passive income using digital products?

Depending on the nature of the digital product you are selling, it will usually be a downloadable file or template link that the customers will instantly get access to after purchase. You wonโ€™t be required to โ€˜shipโ€™ or edit the product for the customers as this part is an automated process and the customer will use and edit the product on their own, making the process passive for you, as the creator.

Who can sell digital products?

ANYONE can sell digital products ๐Ÿ™‚ If you are passionate about something, you can share your skill in an ebook. If you are a creator, you can share your designs and templates. If you are a coach or educator, you can sell courses.

What do you need to start?

First, you would need to identify your skill or niche. Then, a little research will help you to gain clarity on the type of product your audience wants or needs.

You may gather data from doing market research, learn from other creators or ask your own audience through a poll or survey.

Once you have this data, you can then start drafting your product ideas and work towards perfecting it.

The last step would be to launch, release and share your hard work with your target audience! Repeat the process and youโ€™ll be on your way to building a good passive income stream for yourself.

The Best Practices in Selling Digital Products

Here are some of my personal tips for selling digital products that I practice every time.

  1. Use your own original designs. Copying others will only get you into trouble somewhere along the way so itโ€™s best to avoid it from the get-go.
  2. If youโ€™re creating Canva templates, itโ€™s best to use the free Canva fonts & elements available so that free Canva account users can edit and benefit from your products.
  3. Always serve your audience and continue to add value to them. To sustain a passive income business, itโ€™s always best to create digital products with your audience in mind and continue to add value to their lives as you go.

Selling digital products, as with anything, requires consistent effort and persistence. The more you are driven to build your income stream, the more likely you will be able to see the results you desire.

Always do what you love and love what you do. I wish you all the best and I hope you will soon build the passive income stream of your dreams! Stay connected and follow us on Instagram @pinkpops.design for more free resources and passive income tips.

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Pinkpops Design is a boutique branding and marketing template studio curating authentic designs to help business owners like you grow. For more business tips and resources like this, follow along & grab your starter templates (they're on the house!) at pinkpopsdesign.com.

Ayumi Sweed, Branding Strategist