How to Start Using Pinterest for your Coaching Business

April 04, 2022

I’ve worked with a lot of coaches and I can tell, what they’re doing is amaaaaaazing! But what happens when your content can't reach your audience? Pinterest is a smart way to grow your coaching business while helping others change their lives and their businesses.  

In this post, I want to show you how to use Pinterest to grow your business through Pinterest marketing strategies so your ideal clients can find you.

Pinterest is more than just a place for pretty pictures, recipes, and room inspirations. Contrary to what others are saying, Pinterest is not a social media platform, it’s a visual search engine - where people type in keywords and relevant searches will show up. 

Pinterest is an amazing tool and can really help you grow your business, provided it's used correctly. But with the right Pinterest marketing strategy, it’s totally possible for you to use Pinterest for business to attract leads & clients into your coaching business.

Here’s how you can start:

1 Use SEO For Pinterest Marketing

As I have said, Pinterest is a visual search engine, that’s why just like any other search engine, SEO has a crucial role to play if you want your content to be searchable.

SEO stands for search engine optimization, it’s a long-term marketing strategy method to drive traffic to your website. In order to rank in the search engines and search results, you need to use targeted keywords on your website copy and content and that’s how Pinterest works.

With that in mind, make sure you use keywords in your:

✨ Pinterest profile

✨ Pin titles

✨ All pin descriptions

✨ Pin designs

You can find keywords by using the Pinterest search bar and typing keywords and phrases relevant to your niche. You can also use the Google search tool to find keywords that are relevant to your niche.

2 Optimize your Pinterest Profile

Now that you have found the keywords that your target audience searches for, it's time to optimize your Pinterest profile using those keywords. Optimizing your Pinterest profile is extremely necessary since users can search by “people” and you want your profile and content to rank near the top of the best results.

What do you need to do to optimize your Pinterest Profile?

  1. Change your personal account to a business account.

2 Connect your website to Pinterest so that you can track your data.

3 Use keywords on your profile

3 Create valuable content for your community

Another thing you consider when using Pinterest for your coaching business is your content! Of course, you need to have something to give to your audience, and that is your content. As a coaching business, your funnel usually begins with content that leads into a marketing funnel so that they can convert leads into paying clients, which is what we want, am I right?

But how?

Create content that helps your ideal clients solve their problems. Let's say you’re a business coach for service providers and you help them turn their 5k into 10k per month. You have a lot of amazing resources like your blogs, Youtube videos, masterclass, freebies, and a lot more, you can amplify and increase your reach by using Pinterest.

As part of your Pinterest market strategy, you should ensure that your content is something that your target audience will be inspired by when they discover you.

4 Create Pins that Stand out

What is Pinterest without pins, right?! As we all know, Pinterest is a visual search engine and this is where the fun part comes in. That’s why you need to make sure you’re creating attractive and engaging pins. Make sure your Pins are click-worthy and repin-worthy.

What is Pinterest without pins, right?! As we all know, Pinterest is a visual search engine and this is where the fun part comes in. That’s why you need to make sure you’re creating attractive and engaging pins. Make sure your Pins are click-worthy and repin-worthy.

Things to keep in mind when creating your pins:

✨ Use the correct pin dimensions

◻️ 2:3 (1000px x 1500px)

◻️ 1:2.1 (1000px x 2100px)

✨ Make sure your text is easy to read

✨ Keep your pins on brand

✨ Use images that are attractive and of high quality

Pin your freebies as well, and have the URL of the pin to your opt-in page so that people can sign up for your freebie easily. Do not limit yourself to just sharing your blog content on Pinterest, share your freebies too.

🎁 Get this 30 Pins Template to help you drive more traffic to your website!


5 Have your welcome sequence/funnels ready

When people join your list to get their freebie, the best way to turn them into clients is to send them a series of emails explaining who you are, how you can help them, and what you offer. I know the word 'sales funnel' can sound intimidating, but in reality, it is a simple series of emails (3-5 are usually enough) designed to take your audience on a journey where working with you makes sense to them.

Wrap Up

If you’re curious about Pinterest and how can you use Pinterest for your coaching business, you can start with these tips:

  1. Use SEO for Pinterest Marketing
  2. Optimize your Pinterest profile
  3. Create value-packed content
  4. Create beautifully designed pins
  5. Have your welcome sequence/funnels ready

Pinterest, just like any other tool, is designed for helping coaches thrive in their business, it can help you a lot with visibility once you use it well. It's a great way to generate leads for your coaching business so that you can have clients come into your business around the clock without having to spend so much time on social media.

Ready to take your Pinterest game to a next level (I mean getting leads on autopilot)? We can go over a cup of tea and talk more about it!

Hi there!

I am Anette, a passionate social media manager who helps ambitious female coaches build their social media presence. I'm a sucker for flower teas and self-help books.