PINTEREST TIPS

How to Use Pinterest for Your Coaching Business

this 2023

January 7, 2023

As weโ€™re closing the year 2022, most of us have already evaluated their marketing strategies for the incoming years and if youโ€™re in a stage of your coaching business where you are capable of adding one platform for your visibility, I think Pinterest can help you with that.


If you aim to focus on searchability and increase the lifespan of your content, Pinterest is a great platform for that. But before you step in and make a full commitment on using Pinterest for your coaching business, here are some of the things you might want to know about Pinterest.


Pinterest 2022 in a Nutshell

Letโ€™s look at the number first, according to Hootsuite, here are the numbers that matter to marketers and this can also help you decide if 2023 is the right time to start using Pinterest for your business.


The platform now has 431 million monthly active users

The biggest year over year growth the platform had ever experienced was in February 2021, when Pinterest reported 459 million monthly active users (up 37% year over year). But in February 2022, they reported a 6% decrease.

Overall, this isnโ€™t a terribly significant loss. 2020 was a unique year, and it makes sense that all the bread baking and interior remodeling at the beginning of COVID-19 generated a surge in Pinners.


At 60% of women, the gender divide on Pinterest may be narrowing

On Pinterest, the number of women have always outperformed males. However, the company's worldwide Head of Business Marketing notes that one of the demographics on the platform with the fastest-growing usage is men in a blog post from 2021.

86.2% of Pinterest users also use Instagram

This really means that most of your potential clients are already on Pinterest, you might think that Pinterest is just a place for recipes and outfit inspiration, but the platform can be use to establish your brand awareness.


82% of people use Pinterest on mobile

Every year, the proportion of mobile users on the platform fluctuates a little, although it has been around 80% at least since 2018.


People watch close to one billion videos a day on Pinterest

Despite the fact that not everyone links Pinterest to video, this particular niche is expanding. The business launched Pinterest Premiere ad packages to boost the targeting and reach of video advertisements in order to support the growth.


97% of the top searches on Pinterest are unbranded

Why is this relevant?

It implies that Pinners are receptive to learning about novel goods and concepts. Also known as a target market for advertising: from October 2021 to January 2022


Advertisers can reach more than 200 million people on Pinterest

In January 2020 and January 2022, respectively, Pinterest's advertising reach increased by 169 million and 226 million. The entry of more countries to Pinterest's ad targeting portfolio contributed to the surge in some measure.


Shopping engagement grew by 20% in 2021

In the fourth quarter of 2021, according to a report from Pinterest, "the number of Pinners engaging with shopping surfaces climbed over 20% both quarter over quarter and year over year." According to Pinterest's study, catalog uploads have increased by over 400% year over year in overseas markets and have more than doubled internationally.


Based on the given figures above , we canโ€™t deny that Pinterest, just like any platform, is continuing to grow and influence peopleโ€™s purchasing decisions. If youโ€™re still wondering if Pinterest is a great tool to increase your reach, just look at the numbers above, also you can find more interesting Pinterest statistics here!


We already know the figures that might affect Pinterest for 2023, now itโ€™s time to take a look at some of the best practices we can do for using Pinterest as your marketing tool this 2023. Here are the best practices for Pinterest Marketing this 2023.


Here are the best practices for Pinterest Marketing this 2023

  1. Stay fresh and relevant

The one thing that Pinterest is currently encouraging users to do is to produce and share more original fresh content. Not publishing fresh content is one of the biggest mistakes that businesses make.

But what is fresh content/pins by the way?

Fresh content is defined as pins that have never been on Pinterest before. To put it another way, something that is unique and not yet repurposed.

A great way to create fresh pins is to revise your pin design. Once you upload the updated pin to Pinterest, any changes you make to your pins will be seen as fresh content. Aside from that, if you have new blogs, lead magnets or even products, create a new pin out of it and it will be a good fresh pin since the URL is new.

  1. Stay fresh and relevant

The one thing that Pinterest is currently encouraging users to do is to produce and share more original fresh content. Not publishing fresh content is one of the biggest mistakes that businesses make.

But what is fresh content/pins by the way?

Fresh content is defined as pins that have never been on Pinterest before. To put it another way, something that is unique and not yet repurposed.

A great way to create fresh pins is to revise your pin design. Once you upload the updated pin to Pinterest, any changes you make to your pins will be seen as fresh content. Aside from that, if you have new blogs, lead magnets or even products, create a new pin out of it and it will be a good fresh pin since the URL is new.

2 Consistency is still key to success

Slow and steady wins the race! Just like in Pinterest, even if youโ€™re just starting out or youโ€™ve been on the platform for a while now, donโ€™t underestimate the power of consistency. Ranking your pins might take some times but it is worth it


Just like what this pin did:

I published it around May but the majority of the outbound clicks and saves came from this pin, so if you donโ€™t see any result yet, donโ€™t give up! Keep on publishing your pins strategically and someday it will pay off, big time.

3.Time to use Idea pins!

Big news for 2023, idea pins will finally get its link URL feature! If you are already publishing idea pins on your profile, great job! But if not and youโ€™re still thinking if it is worth it, Iโ€™ll tell you, the idea pin is the best way to gain more reach and visibility unlike a static pin.


You might ask, what content should I turn into Idea pins?


Well, if youโ€™re constantly showing up on IG stories and you have a lot of valuable videos on your archive, you can start with that! Your IG Reels can be a great idea pins too just make sure that you put your keywords there.


Another thing to keep in mind when repurposing your videos from other platforms, donโ€™t forget to download the videos without their watermark. You can use iGram to download IG videos without any watermarks.

4.Donโ€™t just blend in, stand out!

There are millions of pins out there, the question is how will you stand out?

Keep in mind that Pinterest is a visual search engine, that means to say for people to click your pins, it needs to be attractive and click worthy. 


Take a step back and look at your pins, think like your potential clients, if you see that pin, are you going to click or save it? 


Another thing you keep in mind, is to make sure your text overlays are readable, check the fonts if people aged 50 and up can still read it. How about the colors, does your text overlay blend with your background colors? The important thing is when the reader sees your pins, they will immediately click it because it has the keyword theyโ€™re looking for plus it is pleasing to the eye.

5.Keep up with the trends

Pinterest trends is a keyword tool that can show you what and when people are searching for certain keywords. This tool was released last January 2020 for US-based citizens only but last year, I was able to access it with the use of VPN, so if youโ€™re in some countries where Pinterest trends is not available, try using VPN.

How to use it?

This tool is so easy to use, all you have to do is type the keyword you want to rank in in the search bar and it will generate results:

Once you click the keyword, it allows you to see the number of searches over time. You can also add multiple keywords to compare their results:

In order for our pins to be visible when people start searching, Pinterest has advised that we pin it 45 days in advance. For example, if youโ€™re planning to hold a masterclass about earning money from home masterclass and build an email list and youโ€™ve seen that the search result for these keywords spikes during January, you should have started pinning mid November.


I couldnโ€™t stress how important this tool is, it can:

  • Help you know when is the best time to share your content
  • Help you write the best description
  • Help you plan out your marketing and seasonal content calendar
  • Help you know when is the best time to use promote pins


Is it Worth it to Try Pinterest this 2023?

Pinterest is leaning towards an Ecommerce platform, but that doesnโ€™t mean that it left coaches and course creators out of the platform. Here are some ways why it is worth it to try Pinterest this 2023.

1.Sell your digital products in Pinterest

Pinterest is not just a great platform for product-based business just what other people are thinking. If youโ€™re planning to sell digital products to help you diversify your income this 2023, then Pinterest can definitely help you sell your digital products. If youโ€™re thinking about selling ebooks, your mini course, workshops, templates and printables then you should start creating a Pinterest account and pin your products to the platform.


Pinterest gives you the leverage as a coach or service provider to make sales on auto-pilot. Passive income anyone? Then try creating pins for your digital product and post it on Pinterest. But sales donโ€™t happen instantly, setting up your Pinterest account correctly, pinning frequently, and using keywords to have your pins appear in Pinterest searches are all necessary for selling your digital products on Pinterest.

2.Promote your paid courses and masterclasses

Aside from selling your digital products, you can also promote your paid courses and masterclass on Pinterest. Itโ€™s a great platform to get more traffic to your website and offers since Pinterest is a search engine, you can create a pin that links directly to your sales page or website and then people will see your offer right away.


However, to guarantee success, you must follow the correct measures. Direct links to your course sales page won't be as effective as online course sales funnel โ€‹โ€‹with an email sequence.

3.Grow your email by promoting your lead magnet

Having an email sequence to nurture your audience is one of the key elements to increase your conversion rate. You can offer ongoing value through your emails, develop the case for your offers over time, and then make those offers.

But having an effective email sequence is useless if you donโ€™t know how to bring people into your email list. And this is the part when we can start utilizing Pinterest to help you grow your email list. 

One way you can promote your lead magnet on Pinterest is to create a standard pin and link it to your landing page. If youโ€™re new to Pinterest, you can try this because it is so easy to create pins, you can use my Free Pinterest templates:

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Curious how you can use Pinterest for your coaching business? Check this out: How to Use Pinterest for Your Coaching Business

Ready to level up your marketing game in 2023! Book your free Pinterest consultation call and letโ€™s talk about how you can use Pinterest to earn more and create more impact this 2023!

Book your call here!

Hi there!

I am Anette, a passionate social media manager who helps ambitious female coaches build their social media presence. I'm a sucker for flower teas and self-help books.

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